SHOP BY COLLECTION

JUST IN

New This Season

Fresh silhouettes, straight off the rack.

WHY POKARIRA ?

INDO-WESTERN, MINUS THE COMPROMISE.

We started Pokarira for the woman standing between two racks, the ethnic one that feels too formal for a Tuesday, and the western one that doesn't feel like her at all. Every POKARIRA piece borrows from both: Indian silhouettes cut with western ease, made in cotton that moves through a 9 to 6 and still feels like you at 7pm.

NOT A KURTA. NOT A BLAZER. SOMETHING THAT ACTUALLY GETS YOUR DAY.
MODERN ETHNIC FOR THE EVERDYAY WOMAN

WEAR THE FEELING

Just a click away.

FROM THE FOUNDER...

"I design every Pokarira piece the way I'd want to wear it myself. Steeped in Indian craft, built for real days. Luxe, but never out of reach. I cut and stitch each outfit to move with your day, not just look good standing still, because ethnic wear should fit your life, not just your occasion."

- Richa Rajput
The Ones Everyone's Asking About

Founder's Pick

@POKARIRA

Styled by You

Tag us to be featured.